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MODULE | Vilnius | 24-25 January, 2025

Crisis Management

With Christelle Bitouzet | HEC Paris, France


Overview

In today’s volatile environment organizations must professionalize stakeholder relations at both national and international levels. Rising expectations from customers, investors, and communities, along with new EU regulations, necessitate the integration of these relations into business practices. Effective stakeholder engagement is crucial for organizational efficiency and can significantly impact supply chain management. Stakeholders can be partners or obstacles; neglecting this relationship can jeopardize operations and reputation, especially for new businesses. Understanding the community, identifying shared values, and building trust-based relationships are essential. Leaders must recognize weak signals and develop strategies to mitigate risks and seize opportunities. Crises can be pivotal for reinvention, making it crucial to learn from others’ experiences.

This module will examine the challenges of modern value chains and the role of crisis anticipation in developing sustainable business models, emphasizing the inevitability of crises.

After this course you will be able to:

  • Identify and anticipate weak signals in the environment and in the value chain.
  • Understand the basics of crisis management and crisis communication response.
  • Consider crises as potential opportunities to create value or to reinvent part of their models.
  • Define what sustainability means in the Supply Chains.
  • Develop tools to build and strengthen long-term relations with key stakeholders based on trust and professional engagement.
  • Understand the leadership skills necessary to handle properly a crisis.


Price of the module – 2300 EUR
Limited seats available

Faculty

Christelle Bitouzet

Affiliate Professor at HEC Paris
  • Christelle Bitouzet started her career as a consultant, specializing in team mobilization and multi-cultural management, before taking on operational positions in major international groups, primarily in the industry and construction sectors.
  • For 12 years she has been Head of Communication and Local Stakeholders Relationships in the Lafarge Group. She has been actively involved in all the major acquisitions and divestments of the group throughout this period and worked on the integration of the acquired companies.
  • She is the partner of a consulting company, acting mainly in the field of sustainable development and strategic stakeholder engagement.
  • Her fields of expertise encompass Stakeholder Engagement, Corporate Social Responsibility and community relations, as well as change management, team mobilization, multi-cultural management, and global communications.
  • She is graduate of the Institut d’Etudes Politiques de Paris (Sciences Po). She holds a doctorate in Social Sciences from the University of Paris Sorbonne as well as a Bachelor’s degree in Law.
  • An Academic Coordinator for the Executive MBA (English Modular and One day a week tracks).

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You will get the full view and benefits of EMBA programme by downloading our brochure.

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Interested in the module? Contact:

Dovilė Vyčinė
Director, Business Development
+370 653 95 959
dovile@bmiinstitute.com

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